WHAT WE MANAGE
Performance Marketing
Paid search, Google Hotel Ads, meta-search, social advertising, retargeting.
SEO & Organic Growth
Technical audits, content strategy, local search, link building.
Partnerships, Experiential, Sales
Bring in luxury brand partners, activate events, across seasonal tentpoles
Creators
Bring Creators in for event experiential and activations
CRM & Affiliate
CRM implementation, guest data strategy, loyalty programs, affiliate networks, travel media partnerships.
Web & CMS Transformation
Website redesign, booking engine optimization, CMS modernization.
The Westin Surabaya
Surabaya, East Java — Marriott International
Managed the full digital marketing operation. Systematic SEO restructuring combined with performance marketing optimization moved the property from low regional visibility to the top organic position across 2021–2022. Monthly organic traffic exceeded 200,000 during peak performance. The property became the highest-performing hotel in the Surabaya region for organic search and maintained that position through the engagement period.
The Westin Surabaya
Scope: paid search, SEO overhaul, programmatic campaigns, affiliate media placement, digital strategy consulting.
Morazen Hotels
Surabaya & Yogyakarta — formerly Grand Dafam Signature
Engaged during the brand transition from Grand Dafam Signature to MORAZEN. Restructured paid media strategy: new campaign architecture, audience segmentation, bid management. Paid traffic tripled within 90 days. The property's digital performance moved to the top of its competitive set in the region.
Morazen Hotels
Scope: marketing consulting, paid search and social campaign management, digital strategy, competitive analysis.
Dijiwa Sanctuaries & Blue Karma Group
Bali, Indonesia — Multi-property portfolio
Both groups operated cluttered, slow-loading legacy websites with complicated back-end systems. Routine content updates required technical help. Rebuilt the sites with clean information architecture, fastload times, and proper SEO structure.Modernized the CMS so any team member could publish updates independently.
Dijiwa Sanctuaries & Blue Karma Group
Scope: full website redesign and development, CMS platform migration, SEO audit and implementation, UX architecture, content hierarchy, staff training.
Royal Kamuela
Ubud, Bali — Monkey Forest
Post-pandemic, the property was operating at minimal occupancy with dormant social channels. Rebuilt social advertising,developed a content pipeline that attracted international attention, and executed influencer partnerships that converted to bookings.
Royal Kamuela
Scope: social ad management, content strategy, influencer outreach and partnership management, digital marketing strategy.
The Ritz-Carlton, Bali
Nusa Dua, Bali — Marriott International
Managed the digital marketing performance for one of Bali's most prestigious luxury properties. Overhauled paid media structure, refined audience targeting for high-net-worth travellers, and optimised the organic search footprint across competitive luxury keywords. Delivered the property's best-ever digital marketing performance year — the highest revenue attribution from digital channels recorded for that location.
The Ritz-Carlton, Bali
Scope: paid search, display advertising, SEO, digital strategy, performance analytics.
