Solana®

Overview

Driving Real-World Crypto Utility Through Holiday Commerce

The Solana Foundation wanted to showcase the real-world power of cryptocurrency by launching an engaging, consumer-friendly holiday shopping experience. The goal: attract both crypto-native and mainstream shoppers, drive adoption at scale, and strengthen Solana’s brand positioning as a leader in practical crypto use cases.

Levitate Foundry and Solana came together to launch Onchain Holiday, a first-of-its-kind week-long shopping festival that put crypto utility front and center. Instead of just “accepting crypto,” the experience was built natively on Solana rails to showcase speed, low fees, and mainstream usability at scale. Users could purchase merchandise from 12+ premium brands using NFTs, stablecoins and memecoins.

Levitate also curated exclusive brand offers from NOCTA, Symbiome, ORIGIN®, and Playground, ensuring a high-quality, accessible shopping journey that bridged crypto culture with mainstream retail.




Crypto Commerce
Web3 Utility
Real-World Crypto Application

solutions

Blinks on Solana

Enabling one-click, frictionless transactions.

Helio’s Solana Pay x Shopify Plugin

Integrating crypto payments directly into Shopify checkout.

NFT + Stablecoin Utility

Customers could pay with NFTs, stablecoins, and memecoins

what we did

The Onchain Holiday campaign didn’t just test crypto utility — it proved it.

  • Everyday Utility, Realized: Shoppers seamlessly paid with NFTs, stablecoins, and memecoins, showing crypto can power commerce beyond speculation.

  • Frictionless Performance: Transactions on Solana executed in seconds with negligible fees, validating the chain’s ability to scale real-world adoption.

  • Cross-Audience Pull: The event engaged both degens and mainstream shoppers, creating one of the first retail experiences where crypto and casual audiences transacted side by side.

  • Brand Amplification: Exclusive drops from NOCTA, Symbiome, ORIGIN®, and Playground generated buzz that extended beyond the crypto community, boosting visibility for both Solana and partner brands.

The takeaway: Crypto shopping went from experimental to effortless. The Onchain Holiday positioned Solana® as the chain that makes real-world crypto commerce not just possible — but exciting, scalable, and inevitable.

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