INDUSTRY INSIGHTS

Everything you need to know in the world of Marketing, Ecommerce and Creative.

The state of beauty in 2024

2023 has been a big year for beauty, with plenty of emerging trends surfacing post-pandemic that will define the future of beauty brands in the DTC space.

Ecommerce strategies for jewelry brands 2024

Differentiation is crucial for jewelry brands to stand out in a highly competitive market. In 2024, ecommerce will continue to play a big role in the success of a jewelry brand.

Health and Wellness 2024

In working with hundreds of industry-leading DTC health and wellness brands: we're showcasing the revenue-driving strategies we've used, tested & trust.

THe food & beverage Industry in 2024

The pandemic only accelerated the growth of the DTC food & beverage (F&B) industry - with monthly sales reportedly reaching up to $7.2 billion last year.

New year new marketing strategies

As the new year approaches, it's time for a fresh start - especially when it comes to your marketing strategy.

Take advantage of marketing in a recession

Times may be tough and during a recession, it can be difficult to justify the cost of advertising.

BFCM Last minute Pivots

If you've left your BFCM strategy until the last minute, don’t worry. There’s still time to position your brand as a top choice and stand out from the competition. In this handbook, we’ll share key last-minute strategies to help you gain that critical edge in the coming days — and set you up for success in the year ahead

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  • Fire Department Coffee Supercharges Ecommerce Performance Through Strategic Partnership with Levitate Foundry and Nostra AI

    Discover how Fire Department Coffee, in collaboration with Levitate Foundry and Nostra AI, reduced page load times by 20% and increased conversions by 97%.

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  • Why a Winning Product Alone Isn’t Enough: Building the Complete Ecosystem for E-Commerce Success

    A product that captures the market’s imagination, solves a pressing problem, or delights customers can drive impressive early success. However, there’s a critical truth that every founder must understand: a great product alone is not enough.

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  • Insider E-Commerce Do’s and Don’ts: Essential Tips for New Founders to Get Ahead

    Here’s a breakdown of essential insider tips that can help new e-commerce founders navigate their path more effectively.

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  • The Secret Ingredient to E-Commerce Success: An Unnatural Obsession with Your Customers

    In e-commerce, success is not just about having a great product or innovative technology; it’s about having an unnatural obsession with your customers. This intense focus on understanding and satisfying customer needs is what drives sustained growth and long-term success.

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  • The Top Qualities of Successful E-Commerce Founders and Operators: How to Harness These Traits

    In the bustling world of e-commerce, successful founders and operators often share a set of distinct qualities that set them apart from the rest. If you’re looking to build or grow your e-commerce business, understanding and adopting these traits can significantly enhance your chances of success.

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  • Why First-Time Founders Don't Need to Reinvent the Wheel in E-Commerce

    The e-commerce landscape is bustling with opportunities, but it’s easy for first-time founders to fall into the trap of thinking they need to reinvent the wheel to make a mark. Instead, focusing on better product differentiation and unique market positioning can set you up for triumph without the need for a radical overhaul.

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  • Beyond the Label: Why It’s Time for Female Founders to Become the Norm

    The time has come to transcend the notion of female founders as a distinct category and move towards a future where we simply say “founder”—with no qualifier needed. Here's how!

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  • Scaling an Apparel Brand from $0 to $1M: A 12-Month Roadmap to Success

    The journey from zero to a million dollars in apparel sales might seem like a daunting quest, but with a strategic approach and a clear roadmap, it’s absolutely achievable. Here’s a step-by-step guide on how to scale your apparel brand within just 12 months.

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  • Beyond Influencers: Mastering Holiday Product Promotion in the Video Commerce Era

    Are influencers the (only) way to go to effectively sell a product? The answer is more nuanced than a simple yes or no - with the rise of video commerce there’s been a few growing beliefs that this might be the case. Let’s explore!

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  • How to Win as a DTC Founder: Embrace Building Your Business in Public!

    Here’s a strategy to consider to get ahead in the DTC space - build your business in public right from the start. Dive right into why and how embracing this mindset can be your secret weapon as a DTC Founder.

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  • How to Catapult Your DTC Brand to 7-8 Figures: Mastering Data Collection

    Looking to scale your DTC brand to the big leagues? Have a look at these three strategies that will help you collect better data and propel your brand forward!

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  • Want to Get Your DTC Brand Acquired? Here Are the Top 4 Things Buyers Care About Most!

    You’ve built a direct-to-consumer (DTC) brand from the ground up and now you’re eyeing acquisition. Let’s dive right into what potential buyers look for when they consider acquiring a DTC brand.

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  • Why DTC Brands Shouldn't Chase Trends: Focus on Creating Unique Series Instead!

    Before you jump on the 'trends' bandwagon, let’s talk about why focusing on unique series and formats might be a better strategy for your brand’s success.

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  • The Art and Science of Personalized Customer Journeys in E-Commerce

    Today, we’re diving deep into the world of personalized customer journeys—a pivotal factor in creating exceptional online experiences for your audience.

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  • Leveraging Marketing Apps for Shopify Plus Merchants (Partner)

    Growave is an app designed for the modern merchant who is seeking a balance of functionality, scalability, and automation.

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  • Creating Custom Landing Pages for Your Global Markets on Shopify (Partner)

    Expanding your Shopify store to cater to a global market requires strategic planning and customization

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  • Unlocking E-Commerce Growth: Strategies for Success in a Dynamic Landscape

    Join us as we explore actionable strategies to propel your e-commerce venture to new heights.

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  • How to Land a Job in Direct-to-Consumer (DTC) in 2024: A Strategic Guide

    Tap into the strategic guide on how to land a job in DTC.

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