Orebella By Bella Hadid

Overview

Orebella, a luxury fragrance brand founded by Bella Hadid and renowned for its exquisite scents and impeccable packaging, partnered with Levitate Foundry in 2023 to launch a website that mirrors its commitment to delivering a sensory experience. The challenge was to translate the ethereal vision of Orebella into an immersive digital storefront, ensuring that the online presence captured the brand's sophistication. 

Through a collaborative partnership with the brand, we successfully designed and launched a user-centric, visually stunning website, offering customers an engaging online shopping experience with impactful storytelling and captivating visuals, making the digital journey as enchanting as the parfums.

UXUI
Shopify Development
Product Photography
Lifecycle Marketing

solutions

Immersive UX/UI

Visually compelling & CRO optimized.

Brand Photography

Product & lifestyle imagery for each Parfum.

Shopify Development

Animated, enchanting, seamless development.

what we did

Orebella partnered with Levitate Foundry to craft a comprehensive digital experience that embodies its elegant, minimalist, and luxurious brand identity. From strategy to execution, our team managed every aspect of the project, including UX/UI design, high-quality product photography, and lifecycle marketing for the launch. Leveraging insights into luxury e-commerce trends and customer behaviors, we designed a visually striking, user-friendly website that seamlessly guides users through the brand's story, product offerings, and effortless checkout processes. Fully responsive across devices, the site captures Orebella's mobile-savvy audience while offering an intuitive and immersive shopping journey.


Key features included interactive elements like video showcases of Orebella’s Parfum “worlds,” high-definition imagery, and storytelling-driven design that highlighted Bella Hadid’s inspirations and the craftsmanship behind each fragrance. Our lifecycle marketing strategy ensured a successful launch, driving customer engagement and retention. The result was a highly praised e-commerce debut that set a new standard in luxury fragrance retail, positioning Orebella as a leader in the digital luxury market.

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