Orebella By Bella Hadid
Overview
Orebella, a luxury fragrance brand founded by Bella Hadid and renowned for its exquisite scents and impeccable packaging, partnered with Levitate Foundry in 2023 to launch a website that mirrors its commitment to delivering a sensory experience. The challenge was to translate the ethereal vision of Orebella into an immersive digital storefront, ensuring that the online presence captured the brand's sophistication.
Through a collaborative partnership with the brand, we successfully designed and launched a user-centric, visually stunning website, offering customers an engaging online shopping experience with impactful storytelling and captivating visuals, making the digital journey as enchanting as the parfums.
solutions
Immersive UX/UI
Visually compelling & CRO optimized.
Brand Photography
Product & lifestyle imagery for each Parfum.
Shopify Development
Animated, enchanting, seamless development.
what we did
Orebella partnered with Levitate Foundry to craft a comprehensive digital experience that embodies its elegant, minimalist, and luxurious brand identity. From strategy to execution, our team managed every aspect of the project, including UX/UI design, high-quality product photography, and lifecycle marketing for the launch. Leveraging insights into luxury e-commerce trends and customer behaviors, we designed a visually striking, user-friendly website that seamlessly guides users through the brand's story, product offerings, and effortless checkout processes. Fully responsive across devices, the site captures Orebella's mobile-savvy audience while offering an intuitive and immersive shopping journey.
Key features included interactive elements like video showcases of Orebella’s Parfum “worlds,” high-definition imagery, and storytelling-driven design that highlighted Bella Hadid’s inspirations and the craftsmanship behind each fragrance. Our lifecycle marketing strategy ensured a successful launch, driving customer engagement and retention. The result was a highly praised e-commerce debut that set a new standard in luxury fragrance retail, positioning Orebella as a leader in the digital luxury market.
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