Côte Beauty

Overview

Côte Beauty, a leader in sustainable beauty known for its toxin-free nail polish, approached us with a vision to elevate their brand and enhance their DTC presence. They sought not only a custom, best-in-class website but also a platform that communicated their core values of mindful beauty, safety, and efficacy. Our collaboration aimed to create a seamless shopping experience that resonated with their conscious consumer demographic and established an emotional connection to fuel lifetime value.

UX/UI
Shopify Development
Digital UI Stylescapes
UX Strategy

solutions

Best-in-class UX/UI

Visually striking and intuitive UX/UI design.

Product Discovery Solutions

Custom filtering solution on PDPs.

Conversion-Optimized PDP

Redesigned the PDP to maximize conversion rates.

what we did

Elevating Côte Beauty's Digital Experience with Bespoke Solutions

Our collaboration with Côte Beauty focused on creating a best-in-class UX/UI design that seamlessly combines luxury, sustainability, and wellness. The digital storefront was thoughtfully crafted to reflect Côte’s sophisticated aesthetic while offering a frictionless shopping experience. Through strategic integration of brand storytelling, we connected customers to the brand's values, highlighting initiatives such as planting a tree for every order, fostering both emotional engagement and loyalty.

To enhance product discovery and conversions, we implemented high-value, tailored solutions. The Nail Polish PLP was redesigned with a custom filtering system that enables users to effortlessly explore shades by color family, simplifying decision-making and driving engagement. On the Product Detail Page, we introduced an intuitive layout that not only highlights key product details but also integrates AI-driven recommendations to boost average order value. A custom color-switching feature allowed users to browse variations without leaving the page, eliminating barriers and enhancing the user journey. These innovations elevated the shopping experience, optimized conversions, and reinforced Côte Beauty's positioning as a leader in sustainable luxury beauty.

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