U Beauty


We overhauled the UX/UI of U Beauty's Shopify site, strategically optimizing every element of its site architecture for improved user experience and heightened conversion rates. Tasked with transforming the platform into an engaging product showcase, our objective was to elevate Ubeauty.com's digital presence. The outcome is a site that not only meets but exceeds expectations, delivering users a visually stunning and intuitively navigable experience that perfectly mirrors the excellence of the U Beauty brand, a renowned skincare favorite among celebrities.

"As an obsessed online shopper, the U Beauty site Levitate did was the most elevated user experience! It's sheer perfection. I LOVE IT!" - Tina Craig, U Beauty Founder

UX/UI Design
Shopify Development
New Site Launch
Subscription Launch


UX Design Sprints

Through a product focused UX-first lens, we mapped key factors for user conversion leaning on historic consumer data to inform site architecture.

Editorial Style UI

We paired conversion-focused UX with elevated, editorial style UI as a seamless extension of U Beauty's strong visual brand.

Shopify Development

Starting with a migration to Shopify, we completed both extensive backend development with a growing feature set & responsive frontend development.

what we did

In 2022, we spearheaded the complete relaunch of Ubeauty.com, employing a strategic blend of UX/UI design and Shopify development that brought about a transformative shift in the brand's online presence. The revamped website now stands as a testament to U Beauty's unwavering commitment to simplicity and quality, providing customers with a seamless and delightful shopping experience.

Adopting an editorial style, our design approach involved meticulous attention to detail, bringing a refined aesthetic to every content section. The website now serves as a captivating ecommerce experience where every element is thoughtfully curated to enhance the overall visual experience.

Our meticulous approach to the project resulted in not just meeting but surpassing the client's expectations. U Beauty's online platform has emerged as a frontrunner in the competitive skincare e-commerce landscape, solidifying its position as a leader. The positive impact of our work is echoed in the words of Tina Craig, the founder of U Beauty, who described the site crafted by Levitate as the epitome of an elevated user experience—sheer perfection that she loves as an obsessed online shopper.

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