Rip-It Sports

Overview

Rip-It Sports, a leader in innovative protective gear for female athletes, sought to elevate their eCommerce experience to match the cutting-edge nature of their products. The goal: streamline the online journey, improve conversions, and reflect their bold, empowering brand ethos.

Rip-It Sports had an existing online presence but struggled with outdated navigation, slow load times, and a user journey that didn’t reflect the premium quality of their gear. The challenge was clear: create a seamless, high-performance shopping experience that resonated with their core audience of athletes, parents, and coaches.


To achieve this, we provided a comprehensive suite of services, including UX/UI design, eCommerce strategy, Shopify development, conversion rate optimization, mobile optimization, and custom product page design.

UXUI Design
CRO
Shopify Development

solutions

User-Centric Redesign

We streamlined navigation, simplified categories, and optimized visuals for mobile-first use.

Enhanced Product Pages

Interactive media, specs, and reviews highlighted Rip-It’s unique features.

Streamlined Checkout Flow

We simplified checkout with fewer steps, guest options, and seamless payments.

what we did

We conducted a series of UX/UI workshops to reimagine the Rip-It Sports shopping experience, streamlining navigation, simplifying categories, and optimizing visuals for mobile-first use. Custom page designs highlighted Rip-It’s unique features—like their signature face guards and performance gear—through interactive media, detailed specs, and reviews. We also simplified the cart and checkout process by reducing steps, offering guest checkout, and integrating seamless payment solutions to minimize abandonment rates.

The redesign delivered impressive results, including a 42% increase in conversion rate, a 36% rise in mobile transactions, a 28% reduction in cart abandonment, and a 55% improvement in page load time. Key features included a mobile-first design overhaul, high-impact visuals for hero products, simplified navigation for easier product discovery, an optimized checkout experience, and dynamic content blocks for promotional campaigns.

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