Rael
Overview
Levitate Foundry's successful launch of Rael.com involved a comprehensive digital marketing strategy that significantly reduced Customer Acquisition Cost (CAC) from $170 to less than $35. Leveraging Google Search and Adwords, the team boosted Return on Ad Spend (ROAS) from 0.2x to 1.1x at increased spend levels. The implementation of Email Marketing Flows, particularly using Retention Science, led to a remarkable over 15% increase in the return purchaser rate. The Subscription Program and strategic Sampling Programs contributed to a 3% improvement in the return purchaser rate and lowered conversion rates, respectively. The project's holistic approach, incorporating Referral and Retention Programs, along with the deployment of Retention Science email drip flows, effectively drove customer acquisition, retention, and optimized key performance indicators for Rael.com.
solutions
-$125 CPA
Drove CAC down from $170 to less than $35 blended
9x+ ROAS
Increased ROAS from 0.2x at $20K spend levels to 1.1x at $50K - $55K spend levels.
+3% Repeat Rate
Subscription Program: improved return purchaser rate by over 3%
what we did
Levitate Foundry successfully launched Rael.com, implementing a comprehensive digital marketing strategy to acquire customers and optimize various channels. The initiative significantly reduced Customer Acquisition Cost (CAC) from $170 to less than $35 blended. Leveraging Google Search and Adwords (Display, Remarketing), the team increased Return on Ad Spend (ROAS) from 0.2x at $20K spend levels to 1.1x at $50K - $55K spend levels.
The implementation of Email Marketing Flows, specifically utilizing Retention Science, demonstrated impactful results with ongoing management, contributing to a remarkable increase in the return purchaser rate by over 15%. Additionally, the Subscription Program saw a notable improvement in the return purchaser rate by over 3%.
Sampling Programs were strategically employed to lower conversion rates, enhancing customer engagement. The Referral and Retention Programs played a vital role in customer retention, further supported by the design and deployment of Retention Science email drip flows. Overall, the project showcased a holistic approach, effectively driving customer acquisition, retention, and optimizing key performance indicators for Rael.com.
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