We were thrilled to launch this cult-favorite, aluminum-free deodorant brand with Sherry Jhawar and Allison Statter. We collaborated with the nez team to optimize the on-site UX/UI and strategically craft a unique Bundle Builder experience to launch this new brand with impact--bringing the nez vision to life digitally.

With a thoughtful approach to the full-funnel user journey, we developed a Shop page that would allow users to pick and choose products within their unique bundle.

"I absolutely love working with Levitate Foundry. They are one of the best agencies in terms of creative, design, responsiveness and in driving results - I cannot recommend them more. Very grateful to know the team." - Sherry Jhawar, Co-Founder of Nez

UX/UI Optimization
Shopify Development
New Brand Launch
Email Marketing


Shopify Dev

Designed, developed & launched the site on Shopify.

Bundle Builder

Developed complex technical solutions to a personalized bundle builder shopping experience.

Checkout Experience

Drove down abandoned cart by employing strategic UX optimizations to foster conversion.

what we did

The ask from nez was to create a website as unique as the nez product line: a curated, thoughtful line of mix and match deodorants uniquely formulated for everything you do. We delivered on the ask with a thoughtful shopping experience catered to the user – with a visual, interactive “build your bundle” user interface on the shop all page. We optimized the UX/UI to be user-first: striking the balance for a minimalistic, elevated and playful brand application.

Our Lifecycle Marketing team built upon our initiatives to build dynamic welcome sequences and targeted cart abandonment email series that brought the nez brand personality to life through the entire user journey.

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