Makeup By Mario


Makeup by Mario, a leading beauty brand, set ambitious revenue goals for its direct-to-consumer (DTC) channel, aiming to redefine its digital presence and amplify online sales. To turn this vision into reality, they engaged our expertise across diverse domains, including paid media, performance marketing, paid search, paid social, ad and performance creative, lifecycle marketing, and ecommerce strategy. In a fiercely competitive beauty industry, our collective mission was clear – to strategize and implement effective measures that would not only elevate the brand but also surpass revenue targets through a robust omnichannel strategy in 2023. This was a challenge we eagerly embraced, propelling Makeup by Mario toward a new era of digital growth and success. At year end, we grew revenue by 68%.

"Partnering with Levitate Foundry has been a game-changer for us. Their thoughtful and creative approach to paid media and website development, coupled with their patience and seamless integration, makes them feel like invaluable members of our team. Their work has truly elevated our online presence and performance." - Katie Overdevest, VP of Global Commerce & Digital Marketing

Paid Media
Ad Creative
eCom Strategy
Email & SMS


+68% Growth

We achieved a 68% DTC sales growth over a 12 mo period.

+30% AOV

Through strategic CRO testing at key points in user funnel, we increased AOV.

Consistent ROAS+

Since working with Levitate Foundry, Makeup By Mario maintained consistent ROAS positivity MoM which previously had not been achieved.

what we did

Our Approach: We implemented a multi-faceted strategy to address Makeup by Mario's diverse needs. Starting with paid media, our team devised targeted campaigns to maximize brand exposure and drive traffic to The integration of performance marketing, paid search, and paid social further optimized their online advertising efforts.

Simultaneously, our experts delved into ad and performance creative, crafting visually appealing content that resonated with the brand's aesthetic and captured the attention of their audience. In addition, our lifecycle marketing initiatives ensured a personalized and engaging experience for customers at every stage of their journey.

To fortify the foundation of Makeup by Mario's online presence, we tackled UX/UI design and optimization. Our goal was to create an intuitive and visually stunning website that not only showcased their products but also provided a seamless shopping experience.

The final piece of the puzzle involved Shopify development for Leveraging the power and flexibility of Shopify, we tailored a scalable and efficient ecommerce platform that aligned with the brand's vision and accommodated their growing business needs.

Results: The collaborative efforts across paid media, performance marketing, creative content, and ecommerce development resulted in a remarkable transformation for Makeup by Mario. The brand witnessed a substantial increase in online visibility, engagement, and, most importantly, sales. The optimized website and targeted marketing campaigns contributed to a positive user experience, fostering brand loyalty.

Makeup by Mario's success story exemplifies the impact of a holistic digital strategy that combines creativity, technology, and strategic marketing to propel a brand to new heights.

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