Makeup By Mario
Makeup by Mario, a leading beauty brand, set ambitious revenue goals for its direct-to-consumer (DTC) channel, aiming to redefine its digital presence and amplify online sales. To turn this vision into reality, they engaged our expertise across diverse domains, including paid media, performance marketing, paid search, paid social, ad and performance creative, lifecycle marketing, and ecommerce strategy. In a fiercely competitive beauty industry, our collective mission was clear – to strategize and implement effective measures that would not only elevate the brand but also surpass revenue targets through a robust omnichannel strategy in 2023. This was a challenge we eagerly embraced, propelling Makeup by Mario toward a new era of digital growth and success. At year end, we grew revenue by 68%.
"Partnering with Levitate Foundry has been a game-changer for us. Their thoughtful and creative approach to paid media and website development, coupled with their patience and seamless integration, makes them feel like invaluable members of our team. Their work has truly elevated our online presence and performance." - Katie Overdevest, VP of Global Commerce & Digital Marketing
We achieved a 68% DTC sales growth over a 12 mo period.
Through strategic CRO testing at key points in user funnel, we increased AOV.
Since working with Levitate Foundry, Makeup By Mario maintained consistent ROAS positivity MoM which previously had not been achieved.