Kiki de Montparnasse

what we did

We undertook an in-depth and results-driven transformation of Kiki de Montparnasse's lifecycle marketing strategy, leaving a profound impact on key metrics. The comprehensive restructuring of email flows and automations was strategically designed to enhance the entire customer journey, resulting in a remarkable total 48% growth in email revenue. This growth underscores the effectiveness of our approach, demonstrating a keen understanding of audience behaviors and preferences.

Central to our strategy was the infusion of personalized and engaging elements into the email campaigns, contributing to a significant 12% improvement in the open rate. This metric not only reflects increased audience interest but also highlights the success of our segmentation and targeting strategies. Additionally, the click-through rate (CTR) experienced a noteworthy 4% average improvement, showcasing the successful alignment of captivating design and content with audience expectations. The strategy focused not just on driving revenue but also on cultivating a meaningful connection between Kiki de Montparnasse and its audience.

Our collaborative efforts with Kiki de Montparnasse extend beyond mere metrics; they reflect a holistic approach to lifecycle marketing. The refined strategy not only elevated key performance indicators but also authentically conveyed the luxurious and avant-garde identity of the brand. This transformative journey showcases the power of strategic precision, design excellence, and a deep understanding of the brand's unique positioning, fostering sustained engagement and growth. Levitate's partnership with Kiki de Montparnasse stands as a testament to our commitment to driving impactful and measurable results in the realm of lifecycle marketing.