Kiki de Montparnasse


Levitate spearheaded a transformative initiative for Kiki de Montparnasse, revamping their lifecycle marketing strategy. This encompassed a complete reevaluation and restructuring of email flows and automations, seamlessly blending strategic innovation with visually captivating design that embodied a fashion-forward and elevated aesthetic. This started with the creation of personalized and engaging email flows, strategically automated to enhance customer interactions across various touchpoints. The result not only elevated the visual appeal but also authentically conveyed the luxurious and avant-garde identity of Kiki de Montparnasse. This collaborative effort between Levitate and Kiki de Montparnasse exemplifies a holistic approach to lifecycle marketing, delivering a strategically optimized and visually captivating email landscape that resonates with the brand's discerning audience, fostering lasting connections and driving business growth.

Lifecycle Marketing
Email Strategy
Email Design
Retention Marketing


12% OR Increase

12% increase on average to Open Rate

4% CTR Increase

Improved CTR by 4% holistically

48% Email Revenue Growth

Grew email revenue by almost 50%

what we did

We undertook an in-depth and results-driven transformation of Kiki de Montparnasse's lifecycle marketing strategy, leaving a profound impact on key metrics. The comprehensive restructuring of email flows and automations was strategically designed to enhance the entire customer journey, resulting in a remarkable total 48% growth in email revenue. This growth underscores the effectiveness of our approach, demonstrating a keen understanding of audience behaviors and preferences.

Central to our strategy was the infusion of personalized and engaging elements into the email campaigns, contributing to a significant 12% improvement in the open rate. This metric not only reflects increased audience interest but also highlights the success of our segmentation and targeting strategies. Additionally, the click-through rate (CTR) experienced a noteworthy 4% average improvement, showcasing the successful alignment of captivating design and content with audience expectations. The strategy focused not just on driving revenue but also on cultivating a meaningful connection between Kiki de Montparnasse and its audience.

Our collaborative efforts with Kiki de Montparnasse extend beyond mere metrics; they reflect a holistic approach to lifecycle marketing. The refined strategy not only elevated key performance indicators but also authentically conveyed the luxurious and avant-garde identity of the brand. This transformative journey showcases the power of strategic precision, design excellence, and a deep understanding of the brand's unique positioning, fostering sustained engagement and growth. Levitate's partnership with Kiki de Montparnasse stands as a testament to our commitment to driving impactful and measurable results in the realm of lifecycle marketing.

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