In the pursuit of driving ticket purchases for the groundbreaking interactive museum experience, Inter_IAM, Levitate Foundry engineered a dynamic and results-driven strategy on Meta. The focus was on harnessing the power of user-generated content (UGC) videos, showcasing the unique visual appeal of the museum. The campaign, meticulously crafted and continuously optimized, delivered remarkable results, transforming Inter_IAM's online presence and revenue generation.

Paid Media Strategy
Paid Social
Paid Search
Performance Creative


+598% ROAS

Increased ROAS by 598%

+7,230 Purchases

Skyrocketed ticket purchases from 103 (pre-Levitate) to over 7,000

-71% CPA

Decreased CPA from $103 to $30

what we did

Critical Elements to Success:

Direct Response Video Content - UGC: Leveraging User-Generated Content (UGC) videos played a pivotal role in showcasing the immersive nature of the Inter_IAM experience. This approach not only captured the attention of the target audience but also fostered a sense of authenticity and relatability.

Purchase Conversion Campaigns: Levitate Foundry implemented strategic campaigns focused on driving purchase conversions. This involved a carefully crafted funnel that guided potential customers from initial engagement to ticket purchase, maximizing the likelihood of conversion.

Strategic Retargeting: The campaign incorporated strategic retargeting efforts, ensuring that users who showed interest but didn't immediately convert were re-engaged with relevant content. This reinforced the brand's presence in the minds of potential customers, leading to increased conversions over time.


Levitate Foundry's strategic advertising campaign for Inter_IAM stands as a testament to the potency of a well-crafted digital strategy. By leveraging user-generated content, implementing purchase conversion campaigns, and employing strategic retargeting, the campaign not only drove engagement and consideration but also resulted in a phenomenal surge in revenue. The transformative success of this campaign showcases the ability of strategic paid advertising to not only elevate brand visibility but to significantly impact the bottom line for experiential ventures like Inter_IAM.

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