solutions
31% Open Rate
Average Open Rate
~5.6% CTR
Avg. Clickthrough on Campaigns
8% CVR
Full-Funnel Conversion Rate
what we did
CUSTOMER BEHAVIOR BASED SEGMENTATION STRATEGY
Recognizing the diverse interests and preferences of Fantastic Fungi's audience, our team implemented a sophisticated email segmentation strategy. By analyzing customer behavior, purchase history, and engagement patterns, we categorized the audience into specific segments. This segmentation allowed us to personalize email campaigns, delivering targeted content and promotions to different customer groups. For example, enthusiasts interested in mushroom cultivation received tailored content on related products and educational resources, while those inclined towards health and wellness were provided with information on the medicinal benefits of fungi products. This personalized approach significantly improved the relevance of Fantastic Fungi's email communications, leading to higher open rates, engagement, and ultimately, increased subscription purchases.
CARRO MARKETPLACE LAUNCH FOR DOZENS OF BRANDS + OPTIMIZED LANDING PAGE FOR SUBSCRIPTION FORAGER BOX (MULTI-STAGE UPSELL FUNNEL)
Our Ecommerce Strategy focused on both creating a dynamic marketplace for dozens of partner brands on Carro, and optimizing the user journey on Fantastic Fungi's website, with a specific emphasis on boosting subscription purchases of the Forager Box. The landing pages were redesigned to create a seamless and visually appealing shopping experience. Strategic placement of subscription offers, coupled with compelling visuals and persuasive copy, aimed to capture the essence of Fantastic Fungi's products and highlight the benefits of subscribing.
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