El Pollo Loco

Overview

El Pollo Loco, a beloved brand known for its signature fire-grilled chicken, partnered with us to elevate their email marketing strategy and enhance customer engagement. Our goal was to optimize their lifecycle marketing, boost click rates, and drive meaningful growth through personalized and interactive email campaigns.

We provided end-to-end services including email segmentation strategy, creative design optimization, lifecycle marketing, interactive content integration, and performance analysis. Despite a loyal customer base, El Pollo Loco faced challenges in increasing engagement and maximizing the performance of their email campaigns. The key hurdles included boosting open rates, enhancing click-through rates (CTR), and driving meaningful interactions through personalized content in a highly competitive food-service industry.

Email Marketing
Klaviyo Strategy
Lifecycle

solutions

Advanced Segmentation Strategy

Targeted customer behaviors boosted open rates by 31% YoY.

Creative & Content Optimization

Enhanced email design increased click rates by 86% YoY.

Interactive Personalization (Movable Ink)

Integrated Movable Ink for dynamic, behavior-based content and promotions.

what we did

Over a two-year partnership, El Pollo Loco worked with us to transform their email marketing strategy, driving significant growth across key performance metrics. Through a targeted segmentation strategy, we personalized engagement at every customer touchpoint, resulting in a 31% year-over-year (YoY) increase in open rates. Our creative optimization efforts, in collaboration with El Pollo Loco’s internal teams and creative partners, led to an impressive 86% YoY increase in click rates, with peak months like July and August experiencing a staggering 200% growth. We also enhanced the click-to-open rate by 48% YoY by delivering more relevant, engaging content.

A pivotal part of this success was the integration of dynamic, behavior-driven content through Movable Ink, allowing us to create interactive elements like weather-based promotions, scratch-off offers, and personalized product recommendations.

In addition, we implemented advanced lifecycle marketing strategies and real-time performance tracking, ensuring continuous optimization and consistent growth. This long-term collaboration not only elevated El Pollo Loco’s email marketing but also set a new benchmark for engagement and customer retention in the food-service industry.

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