solutions
Brand Workshops
Levitate Foundry worked through Dr. Smood's rebranding in a series of brand workshops
Story-Driven UX/UI
Core focus on communicating brand UVPs through compelling brand storylines
eCom Strategy
Advanced product filtration, clear navigation, educational UX/UI
what we did
The Levitate Foundry team took the lead in a transformative journey, steering the rebrand, tone of voice development, and eCommerce design for Dr. Smood. Our commitment to creating a compelling experience began with a deep understanding of the brand's essence, aiming to capture the rich flavor and meticulous care embodied in each Dr. Smood product. Adhering to eCommerce consumer habits and best practices, our team navigated the challenge of presenting extensive information about ingredients, sourcing, flavor, and health on the website.
Every touchpoint in the final Dr. Smood website was a testament to our strategy, as we meticulously designed each element to be intentional, practical, and, above all, beautiful. The rebranding process was a collaborative effort, and Levitate took a consumer-first approach to comprehensively understand the concerns and considerations of food shoppers across Dr. Smood's diverse demographics. Utilizing these insights, we not only led the rebrand but also developed a distinctive tone of voice that resonates with consumers.
Our involvement extended to crafting an eCommerce design that seamlessly translated the rebrand and tone of voice into a visually captivating and user-friendly online platform. This included strategizing how to convey complex information in a digestible, friendly, and trustworthy manner, ensuring that the website serves as an inviting and informative space for consumers. Levitate's multifaceted approach exemplifies our dedication to elevating brands through a holistic rebranding process, thoughtful tone of voice development, and strategic eCommerce design.
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